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Joe Wadsack


BBC Two's Food & Drink drinks expert Joe grew up in his parent’s gastropub, The award-winning Three Lions Inn on the edge of the New Forest in Hampshire. Following a career in the Royal forces, Joe threw himself into the wine world and went to study wine-making in Bordeaux. He worked at Oddbins and then Sainsburys, where he put together a company-wide training course for their in-store advisors. Teaching the staff at Sainsbury’s not only about wine but also beer and spirits. After a short stint in their buying team, he was then head-hunted to Waitrose where he worked as a wine buyer for 5 years. 

In 2001, Joe left Waitrose to set up the marketing company Cube Communications, which still thrives today, winning Wine PR Company of the Year at the Drinks Business Awards 3 years in a row, and recently celebrated its 10 year anniversary. He continues to act as their expert consultant today.

During this time he also co-presented his first TV show Great Wine Walks with Kitty Johnson the daughter of the famous Hugh Johnson. Joe became the wine columnist for The Sunday Express, also writing for magazines such as Waitrose Food Illustrated, Red and regular articles in the trade press. 

 His TV career burgeoned, becoming a regular on TV Shows such as Great Food Live, Saturday Kitchen, Ladette to Lady and Richard and Judy - where he co-authored their hugely successful Richard and Judy Wine Guide.

One of Joe’s most enjoyable and gratifying jobs was working as a wine consultant for Dartington Crystal in Devon, where he aided their design department in creating their hugely successful lead-crystal Wine Master glass range. The Chef’s Taster glass is still considered by many to be the finest tasting glass available today. 

For the last few years Joe has acted as a consultant to various companies in the wine trade, and continues to host tastings all over the country as well as abroad. He is the regular host for the annual Tesco Wine Fairs around the British Isles. Joe is and has been a Panel Chair for ten years at The International Wine Challenge, the world’s largest blind wine tasting, and is a regular international guest judge on the Royal Australian Wine Show Circuit.